Student consultants. Real clients.
DIG is a student-led digital strategy consultancy in Centennial College’s Digital Engagement Strategy program. Each term a small cohort takes on live client engagements as a junior consulting team, faculty-guided and student-driven.
It is not a course, a club, or a case exercise. The clients are real, the briefs are real, and the work is strategy-first rather than tool-first.
Work
Centennial Athletics · ongoing
Facility Rental Growth
Increasing utilization and revenue from the college’s athletic facilities. The engagement has run across two cohorts: the first scoped the problem and set the strategy, the current one is building what that strategy called for.
- Winter 2026 Audit and growth playbook. An eight-week pilot covering booking-funnel analysis, brand alignment, and competitive benchmarking against comparable colleges, delivered as prioritized recommendations and a phased roadmap with revenue scenarios. Marian Hernandez Mhira Maglipon Valeria Ramos Nino Khalida Rattigan
- Summer 2026 Booking site and growth strategies. Turning the playbook into the thing itself: eligibility, availability and rental requests in one place for the Ashtonbee gym and the Progress turf and dome, alongside the growth strategies to fill them. Sarah Caldwell André Chávez Campoverde Caitlin Hoey Alecxandra Salvador
A client engagement that outlives the cohort that started it, which is the point: the work carries over, the students rotate through it.
How a term runs
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01
Selection
A small cohort is chosen from second-semester DES students. Places are limited and earned, not assigned.
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02
Engagement
The cohort is embedded with a real client and a real brief. Faculty guide the work; the students run it.
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03
Delivery
Scoped deliverables on a schedule, presented to the client the way a consultancy would present them.
Who it is for
For clients
A small team working from a real brief, with faculty oversight and a strategy-first habit of mind. Deliverables are scoped, deadlines are real, and the thinking gets walked through with your stakeholders rather than emailed over.
- Strategy and problem framing
- Research and insights
- Analytics and measurement
- Content and messaging
For students
A place to do the work before you have the job title. Selection is competitive, the commitment is roughly three to five hours a week, and you are expected to operate like a junior consultant: own your work, meet deadlines, and raise problems early.
- Projects you can talk about in an interview
- Client-ready communication, practised on real clients
- Roles that rotate, so you try more than one thing
- How strategy informs execution, not just execution
Work with the cohort
If you have a brief that would suit a strategy-first team, get in touch and we will tell you honestly whether it is a good fit for the term ahead.