Student consultants. Real clients.

DIG is a digital strategy consultancy inside Centennial College’s Digital Engagement Strategy program. Each term a small cohort takes on live client engagements as a junior consulting team, faculty-guided and student-driven, with the deliverables and expectations of a working firm.

Work

Centennial Athletics · ongoing

Facility Rental Growth

Increasing utilization and revenue from the college’s athletic facilities. The engagement has run across two cohorts: the first scoped the problem and set the strategy, the current one is building what that strategy called for.

First cohort Audit and growth playbook. An eight-week pilot covering booking-funnel analysis, brand alignment, and competitive benchmarking against comparable colleges, delivered as prioritized recommendations and a phased roadmap with revenue scenarios.
This term Building the booking site. Turning the playbook into the thing itself: facilities, eligibility, availability and rental requests in one place, across the Ashtonbee, Progress, Morningside and Downsview campuses.

A client engagement that outlives the cohort that started it, which is the point: the work carries over, the students rotate through it.

How a term runs

01
Selection

A small cohort is chosen from second-semester DES students. Places are limited and earned, not assigned.
02
Engagement

The cohort is embedded with a real client and a real brief. Faculty guide the work; the students run it.
03
Delivery

Scoped deliverables on a schedule, presented to the client the way a consultancy would present them.

Who it is for

For clients

A strategy-first team with senior oversight, working on a defined brief. Well suited to projects that need dedicated thinking rather than retainer hours.

Scoped engagements with clear deliverables
Faculty oversight on every project
Fresh perspective on digital audiences and channels

For students

A place to do the work before you have the job title, on engagements that carry real expectations and a real client on the other side of the table.

Live client work, not a simulated brief
Professional standards and deadlines
Portfolio evidence you can point an employer at

Work with the cohort

If you have a brief that would suit a strategy-first team, get in touch and we will tell you honestly whether it is a good fit for the term ahead.

Start a conversation